Publications
“You can close your eyes –
But you cannot close your ears”
IMAGINE THIS…
It is Tuesday morning and Mark is waking up. The tranquility of sleep has been interrupted by the radio turning on. The room is filled with the usual cheery opening salvo from his favourite radio station, proclaiming that he is listening to the greatest curated music in the country.
Mark lays in bed for a bit, thinking through his day as the music is interrupted by jingles. Still sleep drunk, the sounds intermingle with the dream he is slowly slipping from. He turns on the TV, just in time to be met by the urgent little composition signalling that the morning news are on while his smartphone ringtone mixes into the sound tapestry of the morning…
If you doubt the impact sound and music have on you and your daily life and how you can use it in marketing and branding, you will get the answers in this book.
The book “Soundbranding – the connection between investment and emotion” is for everyone with an interest in branding and marketing, as well as students and professionals within the field.
BrandSense
HOW WE GOT THERE
Being an internationally recognised expert in sound branding Birgitte Rode was invited to cooperate with the Audio Branding Academy regarding their Yearbook 2009/2010.
…HOW TO GET THERE
An article by Birgitte Rode: “Sound Branding – How to Get There” was published in the Audio Branding Academy Yearbook 2009/2010. The article explained how can a brand form a musical personality to developits identity and gain impact. The article provided a case example of such aphenomenon by referring to Disney, anddiscussed differences between Sound Branding and Celebrity Branding.
((( ABA )))
HOW WE GOT THERE
Being an internationally recognised expert in sound branding Birgitte Rode was invited to cooperate with the Audio Branding Academy regarding their Yearbook 2009/2010.
…HOW TO GET THERE
An article by Birgitte Rode: “Sound Branding – How to Get There” was published in the Audio Branding Academy Yearbook 2009/2010. The article explained how can a brand form a musical personality to developits identity and gain impact. The article provided a case example of such aphenomenon by referring to Disney, anddiscussed differences between Sound Branding and Celebrity Branding.
MARTIN HANNETT – MANCHESTER SOUND
HOW WE GOT THERE
Being an internationally recognised expert in sound branding Birgitte Rode was invited to cooperate with the Audio Branding Academy regarding their Yearbook 2009/2010.
…HOW TO GET THERE
An article by Birgitte Rode: “Sound Branding – How to Get There” was published in the Audio Branding Academy Yearbook 2009/2010. The article explained how can a brand form a musical personality to developits identity and gain impact. The article provided a case example of such aphenomenon by referring to Disney, anddiscussed differences between Sound Branding and Celebrity Branding.